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Hereford Zone Business Association
Meeting Minutes
September 14, 2006

President Al Copp called the meeting @ 12:06 pm

Attendance:
Al Copp
Glenn McCalley
Diane Fowler
Sharon Devin
Jay Huff
Jeanne Reynolds
Paulette Campanella
Dave Cavey
Rob Losey
BK Losey
Carol Flanney
Chris Heath
Jennifer Bernhard
John Mays
Pat Sweeney

Officer Reports:


Old Business/New Business:
  1. Leslie Sipes wants to meet with Al and any other members to talk about the parade for next year. If any one is interested, the meeting will be at Woodhall on September 20, 2006
  2. Glenn had lots of thoughts about next year's parade, we should consider:
    reversing the path of the parade
    providing better information on getting to the parade in addition to I83
    adding more vendors along York Road
    asking the guest speaker to call if they are running late
    everyone should attend and support this community event!
    adding more bands
  3. Genesee Valley will be having a day you can volunteer to help assist with projects there and to help maintain the beautiful property.
  4. Don't forget to sell your raffle tickets!!!!!!!!!!!!!!!!!!!!!!!!!!$$$$$$$$$$$$$$$$$ Great, inexpensive "perk" for your staff.

Committee Reports:
  1. Community Affairs: Dave is working on getting a politician to come to speak with us
  2. Directory: Directory is finalized and ready to be mailed.
  3. Fall Fest: Al passed out a sheet on Fall Fest duties and who will be helping out. Need people to put up signs; be sure they are placed in the correct spots or they will be taken down
  4. Hospitality: Allison did a budget
  5. Membership: The "fruits of Patti's labor" are on the back page of North County News!
  6. Web Master: Al requested that Glenn put the "yard sale" page back on the website; it's free to use!
  7. Raffle Baskets: John would like help with the baskets. He has mailed out 100 letters, 46 e-mails and made 100's of phone calls. Some of the items for the Silent Auction (so far): Wheatley/8 hours carpentry labor, Woodhall/private barrel tasting for 12, Napa Auto Parts/portable air intake and other items, and Gunpowder Bison/ free tour of the farm. There are many other donations not listed. Remember we are filling 5 baskets and they will be worth a good bit when everything is put in them.
  8. Marketing, Communications, Publicity: No report

Guest Speaker
We welcomed Pat Sweeny and Donna Fouts from Patuxent Publishing Company, publishers of 15 award winning papers including North County News. Both were very excited to be with us today.

North County News is in 17,200 homes and many stores and shops. Donna reviewed the t pricing and noted it is affordable to all. The "name of the game" is to advertise in your local paper and keep business here in Hereford.

Their area of advertising reaches many zips, and it is mailed to prospects at their home The North County News is the second most read of the 15 papers-so get your ad in and let it start working for you.

Pat talked about the supplemental ads which are the "inserts" in the paper. If your company wants to do a special ad (Thanksgiving or Christmas) then the supplement is where you want to place it. The cost is not that expensive.

Give them a call at 410-337-2425; they would love to sit down with you and discuss possibilities.

Meeting Adjourned:
There being no further business the meeting was adjourned at 12:45 pm.

Next meeting:
October 12, 2006 at noon at the HVFC. Bring your lunch!

Food Bank Items: ???????
Please remember your items for the food bank: canned juices and canned meats are always welcomed and appreciated. Cash is also appreciated!

Website:
www.herefordzone.org
www.HZBA.org

Respectfully submitted,
Miriam Barnes
Wheatley Associates, Inc.